Case Study — Campaign Design · 2025

URBAN

DETOX

Turning Waste Into Opportunity

Client

Centre for Inclusive Social Development (CISD)

Format

16-Slide Presentation Deck · Campaign Design

Coverage

Lagos & Abuja · GPS Field Research

Theme

Urban Sanitation · Climate Justice · Youth-Led Research

URBAN
DETOX

16 Slides · Lagos & Abuja · 2025

The Brief

Making a waste crisis impossible to ignore

Urban Detox is a youth-powered initiative by CISD using evidence and community voices to move cities from reactive cleanup to sustainable, circular sanitation systems. In 2025, GX Media House designed the full campaign presentation deck — 16 slides that translate field research, GPS-tagged photography, and community testimonies into a compelling visual advocacy document.

The design challenge: the subject matter is unglamorous (overflowing gutters, refuse dumps, flooded streets), the audience is mixed (government officials, civil society, donors), and the ask is ambitious — systemic reform of Lagos and Abuja's waste management infrastructure.

GX built a visual identity that makes the crisis undeniable — collage aesthetics with torn-paper textures, bold Barlow Condensed typography, crisis red against institutional navy blue, and GPS-watermarked field photos embedded directly into the slide architecture.

Deliverables

Campaign Deck Design Visual Identity Photo Editing Advocacy Design

16-slide presentation deck — research, findings, hotspots, solutions, call to action
Custom visual identity: Barlow Condensed + crumpled paper textures + collage aesthetic
GPS-tagged field photography integration (Ojo, Oshodi-Isolo, Ushapa FCT, Kwali FCT)
Dual-city coverage — Lagos (Mushin, Agege, Ajegunle, Oshodi) and Abuja FCT
Three-phase phased solutions framework (Short / Medium / Long term)
Separate institutional recommendation pages for LAWMA and AEPB

All 16 Slides

The complete deck

Urban Detox · Lagos & Abuja · CISD 2025

Opening & Context — Slides 01–04

Cover Slide

Slide 01 · Urban Detox Campaign

What Is Urban Detox

Slide 02 · GPS Field Photography

Why We Must Act Now

Slide 03 · Lagos Flooding 2025

Abuja's Hidden Waste Crisis

Slide 04 · A Divided Capital

Research Framework & Evidence — Slides 05–08

5 Project Objectives

Slide 05 · Research Framework

Methodology

Slide 06 · Community-Based Fieldwork

What Our Field Work Revealed

Slide 07 · 5 Key Findings

Hotspots Map — Lagos & Abuja

Slide 08 · GPS-Tagged Evidence

City Findings — Slides 09–10

Lagos Key Findings

Slide 09 · Mushin · Agege · Oshodi

Abuja Key Findings

Slide 10 · Kuje · Nyanya · Kubwa

Phased Solutions — Slides 11–13

Short Term Solutions

Slide 11 · 0–12 Months

Medium Term Solutions

Slide 12 · 1–3 Years

Long Term Solutions

Slide 13 · 3–5 Years

Recommendations & Call to Action — Slides 14–16

Recommendation — LAWMA Lagos

Slide 14 · Institutional Reforms

Recommendation — AEPB Abuja

Slide 15 · Institutional Reforms

Call to Action

Slide 16 · From Awareness to Action

Design Approach

Visual strategy behind the campaign

Crisis Aesthetics by Design

The crumpled paper texture, collage-style typography, and torn-edge photo frames mirror the fraying reality of Nigeria's waste infrastructure. The visual language communicates breakdown before a word is read.

Red as Alarm, Blue as Institution

CISD's crimson red was used surgically — for crisis labels, finding headers, and call-to-action elements. Institutional navy blue carries government authority. Together they frame the crisis and its solution.

GPS Evidence as Design Element

Geo-tagged field photographs — complete with GPS coordinates, timestamps, and location data — are design features, not attachments. Their metadata transforms opinion into verifiable evidence.

Barlow Condensed as Voice

The compressed, high-impact typeface gave the campaign urgency that CISD's data demanded. Headlines take up space, demand reading, and refuse to be scrolled past.

Dual-City Narrative Structure

Lagos and Abuja were designed as parallel narratives — same visual template, different evidence, different hotspots, different institutions — making the dual-city scope feel systematic rather than sprawling.

Solutions Architecture

The three-phase solutions framework was designed as an escalating red gradient — growing darker as the timeline extends. Urgency is built into the colour, not just the text.

Findings Summary

Two cities. One systemic failure.

Lagos

Mushin · Agege · Ajegunle · Oshodi

Illegal dumping and roadside tipping widespread across informal settlements
Blocked drains cause repeated floods and property loss across the city
Dumpsites overflow, spilling into streets and waterways
LAWMA faces logistical limits, underfunding, and weak enforcement
PSP model disruption worsened public distrust in waste services

Abuja

Kuje · Gwagwalada · Bwari · Nyanya · Kubwa

Core districts stay clean; satellite towns remain systematically neglected
AEPB operates under severe underfunding and overlapping mandates
Illegal dumps and open burning common in all peri-urban zones
Weak enforcement enables informal fee practices and service gaps
Residents demand inclusive sanitation as a citywide right, not a privilege

Solutions Framework

Phased Urban Detox Solutions

Short Term · 0–12 Months

Immediate
Visible Wins

Pilot waste segregation in major markets, schools, and public institutions. Launch a WhatsApp reporting channel. Deploy a multilingual behaviour-change campaign across communities.

Medium Term · 1–3 Years

Build Local
Ecosystems

Build local recycling and compost hubs managed through cooperatives. Certify "green vendors." Formally integrate informal waste pickers into city systems, creating jobs and improving efficiency.

Long Term · 3–5 Years

Circular
Economy

Pilot landfill gas capture at Olusosun. Monitor methane and public health data for climate finance access. Scale integrated public-private circular sanitation partnerships citywide.

What GX Delivered

The full scope of work

🎨

Visual Identity

Complete campaign system — crumpled paper textures, collage frames, crisis red/institutional blue palette, Barlow Condensed typographic hierarchy built for urgency.

📐

16-Slide Deck

Full architecture: cover, problem framing, methodology, GPS hotspots, dual-city findings, phased solutions, institutional recommendations, call to action.

📍

Field Photo Integration

GPS-tagged photography from Lagos and the FCT embedded as core design elements — visible coordinates and timestamps transforming the evidence base into design.

🗺️

Hotspots Map Spread

A four-quadrant GPS hotspot map — Alabarago (Lagos), Oshodi-Isolo, Ushapa (FCT), Kwali (FCT) — as the central visual anchor for the evidence section.

Portfolio Card

How this appears in the GX work grid

Campaign Deck · 16 Slides

CISD — Centre for Inclusive Social Development

URBAN DETOX

A 16-slide visual campaign deck on Lagos and Abuja's waste crisis — GPS field photography, crisis-red collage design, and a phased solutions framework for circular sanitation reform.

Campaign Design Presentation Deck Photo Integration Advocacy

2025 · 16 Slides · Lagos + Abuja View Case Study →