CISD came to GX Media House with a challenge that sits at the intersection of fiscal policy and social justice: how do you make budget numbers — trillions of naira, debt ratios, per capita allocations — land emotionally with ordinary Nigerians?
They had the research. They had the data. What they needed was design that could translate dry fiscal statistics into urgent, shareable, undeniable visual narratives — the kind that stop thumbs mid-scroll and make people feel the weight of what the numbers actually mean.
We were tasked with three related but distinct bodies of work: a technical infographic series on Nigeria's 2026 budget and debt trajectory; a full-length visual campaign on the education and gender equity crisis driven by fiscal neglect; and a 28-page research report on the sustainability of Nigeria's debt-to-revenue ratio — designed from cover to conclusion.